How We Do It!
How is the University of Fashion different from other fashion design programs? Wondering how the project was conceived, constructed, and created? With the Corporate launch just weeks away, we want to share with you a bit more about the project, the many hands, early mornings, and late nights which made our concept a reality.
At the University of Fashion, we have left nothing to chance. Before the first frame was shot, we conducted surveys and focus groups with high school and college students, instructors at fashion schools, and fashion industry members from around the country. With their input, we prioritized which lessons to film and categorized each film into of the five fashion design disciplines: Draping, Pattern making, Sewing, Illustration, and Product Development. We tested the videos at schools to be sure that they were easy to follow and that they produced great results.
Students in a high school classroom learning how to draw the female fashion figure:
Using industry connections, we reached out to current working fashion industry pros who were willing to share trade exclusives on camera. The instructors were recruited based on their area of expertise and on their peer and student evaluations. New York garment manufacturers are also polled regularly to keep up with current techniques and questioned as to which film lessons they would like to see produced. We capture the needs of the home sewing market by interviewing hundreds of shop owners and customers at alterations, tailoring, and fabric stores to learn about their particular needs and interests.
The research done by the University of Fashion Team has resulted in a list of videos that will surely please everyone from the high school novice to the fashion industry pro. If you are among the Fashion Curious, you will definitely want to tune in to our website’s Fashion Connection series where you will get to view lectures covering trend forecasting, how to pad a dress form, how to choose the right dress form, and other industry and marketing related topics.
With our Fashion Location series we will take you on virtual tours of museums, showrooms, factories, designer ateliers, fashion schools. and behind the scenes at Mercedes Benz Fashion Week!
As for suppliers, we provided our instructors with the best equipment to work with, we reached out to the best in the business: Sew True, Brother, Baby Lock, Wolf and Fabulous Fit dress forms. They, and other industry resources like B & J, M & J, Global Leathers, Mood and Libra Leathers are now official University of Fashion corporate colleagues. We use their tools and equipment, exclusively and support their quality products. Thanks to our associations with these great companies, our subscribers are entitled to earn discounts on their purchases!
The Production Process
Brad at Fabulous Fit
Utilizing our studios in New York City and in Silicon Valley, and with state-of-the-art cameras, lighting, recording, and editing equipment’ we produce exemplary videos for our viewers. Our executive videographer and his team carefully frame each shot, using multiple cameras, to make sure that the instructor’s every step is captured in a clear, concise, and visually pleasing way.
Instructor Barbara Arata-Gavere with Francesca
Once each lesson is filmed and the script finalized, we lay down a voice-over track before starting the final edit process. Each lesson is designed to use clear, concise language to provide the viewer with easy step-by step instructions. To further reinforce the leaning experience, the University of Fashion offers a free transcript with every lesson. Students can also buy a pictorial, step-by-step lesson guide separately for a nominal fee. In addition to our videos, we will offer a resource guide where viewers can find the best of everything in the business! Schools, tools, books, trade magazines, machinery, dress forms, periodicals, and museums.
Once the University of Fashion officially launches you’ll be able to become a member for free and then sign up for a monthly or yearly subscription by visiting us at: www.universityoffashion.com. Get friendly with us and leave comments on our blog or on Twitter, You Tube and Facebook anytime.
You are only a click way!
The University of Fashion Team